After Puma, what's next ?

There are probably a range of classic shoes that we all go on about. First, it was the Adidas Originals which we rave non-stop and run around buying them. I think Adidas did a very good job of promoting these classics and I loved every single one of them. I don’t own them all of course. Then my Adidas phase sort of got taken over by Puma, the biggest craze. Everyone who is cool wears Puma. Shit, better get loads of it as well. Generally, Puma a brother to Adidas can’t be that wrong. The point is Puma was really a dying brand and didn’t have much chance to survive until Madonna started wearing them. That sparks the fashion craze and has everyone drooling over Puma. Puma also worked with famous designers like Philippe Starck, Yasuhiro Mihara, Alexander McQueen, Neil Barrett and Jil Sander. Okay, along the way, I went alternative and bought Le Coq Sportif. It’s a damn cool brand and has very interesting chicken looking shoes. Unfortunately, the brand didn’t take off as much as Puma but nevertheless, it’s still a cool pair of shoes. After Puma, I guess its back to Adidas as well since Madonna wears them as well. The ranges from Adidas are always “classic” and have long standing followers. They’ve also understood the need for celebrities which is why we have Missy Elliot and Stella McCartney to partner with them. But, my next new find (its probably not NEW) is Onitsuka Tiger, a brand by Asics. Well, a little bit on history first. Kiharchiro Onitsuka started Onitsuka Co. Ltd in 1949 and his most famous brand is definitely Asics. Till today, Asics is one of the best running shoes in the world (amateur like me will think its Nike). Onitsuka bought the Tiger brand in 1957 and thus has the brand Onitsuka Tiger since then. Though that, the brand was very much in Japan and the States so a lot of us don’t get the opportunity to see the product until recently where they have stores springing up everywhere. I have the luck to buy a pair when I was in Sydney and recently, they just opened a store in Singapore as well. As a personal opinion, this brand has long heritage and for me, I’m the proud owner of a pair of Onitsuka Tiger … Cool, eh ? The model for this pair is Fencing LA 84' And i love their ads ......